As Brand & Communications Specialist at Nuritas, I worked closely with founder and CEO Dr. Nora Khaldi to develop and strengthen her thought leadership and personal brand as a leading voice in peptide science. I managed her executive LinkedIn strategy, driving a 500% increase in growth, while developing compelling content that translated complex scientific and R&D findings into accessible storytelling. I also led PR efforts to position Dr. Khaldi as a peptide expert, managing media relationships, press releases, and interview opportunities that resulted in coverage across Healthline, Newsweek, Everyday Health, and The Sunday Times, reaching an average of 85M monthly visitors.
For Vogue World: Hollywood 2025, I worked closely with the Vogue team, sharing archive jewelry inspiration and ideas tailored to the show, while coordinating the loan agreement, jewelry send-out, and press monitoring. The result was Ben-Amun being featured on the Vogue World red carpet, with Kendall Jenner wearing earrings from the brand making this a dream-come-true moment for any fashion PR!
For the Marie Claire Kali Uchis cover, I worked closely with the stylist Kat Typaldos and her team to share jewelry ideas and visual inspiration based on her mood board for the shoot. The result was Kali wearing two iconic Ben-Amun silver bangles in the cover of a Marie Claire Motherhood issue.
I worked as Fashion PR for Jan Société during New York Fashion Week 2025, supporting the brand’s debut party and overall event presence. My responsibilities included curating and inviting key fashion tastemakers, editors, and influencers to attend, managing the guest list and day-of-event logistics, and coordinating VIP styling to ensure a strong and cohesive brand presence throughout the evening.
I worked as Fashion PR for Jan Société during New York Fashion Week 2025, supporting the brand’s debut party and overall event presence. I styled this look for the influencer @kianaamn - so VIP’s could attend the party wearing the label.
As the official Influencer Marketing Manager for the brand, I led the End-of-Summer Influencer Pool Party from initial ideation through day-of execution. The event brought together 80 Los Angeles-based beauty influencers and content creators, ranging from 5K to 3M+ followers. I oversaw the full event strategy and execution, including guest list development and invitations, party concept and catering, creator experience, gift bags, and on-site coordination. Following the event, I also managed event reporting and analyzed creator and audience dynamics to evaluate engagement, relationships, and overall campaign impact.
For Overtone’s Smokey Collection launch, I led the brand campaign by producing a dedicated photoshoot to capture high-quality imagery showcasing the new colors and collection. Alongside the visual campaign, I coordinated an influencer event to generate excitement and authentic social media content around the launch, creating a cohesive campaign that connected the product, creative assets, and influencer marketing strategy.
Worked as a Social Media Content Creator and Production Assistant for an exclusive influencer dinner at Nike LA, supporting Creative Director Crystal Wooden throughout the event. My role included assisting with on-site production, capturing social media content, and supporting the creative direction and overall execution of the dinner to ensure a seamless and engaging experience for guests.
Worked as a Social Media Content Creator and Production Assistant for an exclusive influencer dinner at Nike LA, supporting Creative Director Crystal Wooden throughout the event. My role included assisting with on-site production, capturing social media content, and supporting the creative direction and overall execution of the dinner to ensure a seamless and engaging experience for guests.
Worked as a Social Media Content Creator and Production Assistant for an exclusive influencer dinner at Nike LA, supporting Creative Director Crystal Wooden throughout the event. My role included assisting with on-site production, capturing social media content, and supporting the creative direction and overall execution of the dinner to ensure a seamless and engaging experience for guests.
Worked with Sol de Janeiro on a UGC campaign, creating social-first content featuring the brand’s full product collection. I received the complete collection to develop and shoot authentic, visually engaging content designed specifically for social media, showcasing the products in a way that aligned with the brand’s aesthetic and digital storytelling.
As Influencer Manager for BOOM! Beauty, I built a community of pro-age 50+ content creators from the ground up to support the brand’s influencer marketing strategy. I focused on identifying and cultivating authentic creator relationships within the 50+ beauty space, developing partnerships that aligned with the brand’s clean beauty positioning and values, and creating a strong, engaged community to drive awareness and social storytelling.
As Influencer Manager for BOOM! Beauty, I built a community of pro-age 50+ content creators from the ground up to support the brand’s influencer marketing strategy. I focused on identifying and cultivating authentic creator relationships within the 50+ beauty space, developing partnerships that aligned with the brand’s clean beauty positioning and values, and creating a strong, engaged community to drive awareness and social storytelling.
As Influencer Manager for BOOM! Beauty, I built a community of pro-age 50+ content creators from the ground up to support the brand’s influencer marketing strategy. I focused on identifying and cultivating authentic creator relationships within the 50+ beauty space, developing partnerships that aligned with the brand’s clean beauty positioning and values, and creating a strong, engaged community to drive awareness and social storytelling.
For BOOM! Beauty, I developed and executed a virtual influencer event designed to engage the brand’s pro-age beauty community. I coordinated the shipment of 50+ PR boxes, each featuring a gua sha, BOOM! Beauty products, a self-care journal, and an invitation to a private Zoom experience. The virtual event included a professional makeup artist sharing makeup tips specifically for mature skin, followed by a facial yoga class focused on promoting a firmer, lifted appearance. The campaign combined product seeding, education, wellness, and community-building to create an engaging digital experience for creators.
For BOOM! Beauty, I developed and executed a virtual influencer event designed to engage the brand’s pro-age beauty community. I coordinated the shipment of 50+ PR boxes, each featuring a gua sha, BOOM! Beauty products, a self-care journal, and an invitation to a private Zoom experience. The virtual event included a professional makeup artist sharing makeup tips specifically for mature skin, followed by a facial yoga class focused on promoting a firmer, lifted appearance. The campaign combined product seeding, education, wellness, and community-building to create an engaging digital experience for creators.
Worked as a Styling Assistant for Sara Alviti across multiple photoshoot campaigns for Alo Yoga. I supported the styling team throughout the production process, assisting with wardrobe preparation, pulling and organizing looks, on-set styling, and ensuring each outfit was executed according to the creative direction. This experience gave me hands-on exposure to fashion production and commercial styling for a leading global activewear and lifestyle brand.
Worked as a Styling Assistant for Sara Alviti across multiple photoshoot campaigns for Alo Yoga. I supported the styling team throughout the production process, assisting with wardrobe preparation, pulling and organizing looks, on-set styling, and ensuring each outfit was executed according to the creative direction. This experience gave me hands-on exposure to fashion production and commercial styling for a leading global activewear and lifestyle brand.
Worked as a Styling Assistant for Sara Alviti across multiple photoshoot campaigns for Alo Yoga. I supported the styling team throughout the production process, assisting with wardrobe preparation, pulling and organizing looks, on-set styling, and ensuring each outfit was executed according to the creative direction. This experience gave me hands-on exposure to fashion production and commercial styling for a leading global activewear and lifestyle brand.
Worked as a Styling Assistant on photoshoot productions for BELLA+CANVAS, supporting the styling team throughout the creative and production process. My responsibilities included assisting with wardrobe pulls, organizing and preparing looks, supporting on-set styling, and ensuring garments were styled and presented according to the creative direction of each campaign. This role provided hands-on experience in fashion production, styling, and executing visual content for a leading apparel brand.
