I stopped thinking about my personal brand and started working on my personal purpose instead.
The deeper I went into my self-discovery journey, the more I realized that compartmentalizing who I am in my work and who I am in life didn't make sense anymore. I ask to myself:
What are the values that I want to stand up for as a human?
What kind of person do I want to be - with myself and in community?
How do I show up this way at work?
In an era where we are utterly obsessed with authenticity and proving that we are special and oh-so-different, I want to invite you to sink deeper in your personal purpose.
Being a PR required me to develop an artful skill of shaping brand identity & public perception—with press features, social media and polished personas. By staying true to my inner journey and embodying my purpose instead of obsessing with my personal brand, I unlocked something magical:
I learned that when you lead with values, nurture human relationships, and align with what truly matters to you, you radiate authenticity. Because this isn’t something you chase, it’s something you radiate.
Voilà.
Your point of difference will reveal itself when you are up for doing the inner-work, either that be in your personal or professional life. There’s no magic formula, only trusting that the path begins to open up simultaneously as you take the leap.
Xoxo,
Gabriela Leme.